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Barry Bonds Signs Baseball Card Deal with Topps

So you didn't find any new baseball cards featuring Barry Bonds in 2004? That's because the slugger opted out of the MLB Players Association's licensing pact following the 2003 season and in doing so Bonds' image couldn't be used on any merchandise without his consent. It also meant Bonds didn't receive any money from the deal, but it's doubtful he was too worried about it.

In the long run, Bonds stood to profit more from controlling the use of his image. Now just 52 home runs away from Hank Aaron's all-time record, a record he should eclipse in the next year or two in a race that should be bigger than Cal Ripken's pursuit of Lou Gehrig's consecutive games streak and Mark McGwire and Sammy Sosa's single-season home run chase. From a marketing standpoint, Bonds will be cashing in huge and keeping all the money for himself.

That is if he can shake the steroid scandal he currently finds himself in the middle of.

After a season-long lack of Bonds cards, he will return to the glossy cardboard, at least with one company. Topps signed a deal with the Giants outfielder that gives them exclusive rights to autographed and game-used cards as well as packaging rights. Bonds will be prominent in all of the Brooklyn-based company's 2005 releases. They will also be releasing the 'missing' 2004 Topps Bonds card through a hobby store promotion.

 


1987 Leaf Barry Bonds RC #219
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1986 TOPPS TRADED BARRY BONDS ROOKIE GEM MINT 10 GAME USED CAP RARE
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1994 Upper Deck Electric Diamond #400 BARRY BONDS
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1996 Topps Power Boosters #10 Barry Bonds Giants BV$15 Booster Insert
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(4) MLB 1987 Fleer Baseball Wax Packs Bo Jackson Barry Bonds Rookie GS1036
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Danbury Mint 22K Gold #66 Barry Bonds San Francisco Giants Card
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2002 Leaf Rookies and Stars Baseball #196 - #400 - Choose Your Cards
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LOT OF (2) 1994 Studio Heritage #1 Barry Bonds
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Barry Bonds 2001 Ultimate Collection Game Jersey Card #UBB 040/150
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1986 TOPPS TRADED BARRY BONDS ROOKIE PSA 9 50-50 PIRATES (303)
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1987 FLEER BARRY BONDS HOTTEST STARS ROOKIE #5 PSA 9 CENTERED PIRATES (301)
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ROOKIE Lot BARRY BONDS #320 error/misprint, Ryan Klesko, Chipper Jones
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