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Upper Deck Offers Hockey Collectors a Season Recap

They might have exclusive rights to NHL hockey cards for several years yet, but Upper Deck is offering an olive branch to collectors. Their new Biography of a Season set will only be available via a pack redemption at select hobby shops twice a month over the course of the 2006-07 season.

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The set features 15 unique cards based on special events and key player highlights from the 2006-2007 campaign, examples include “Opening Night”, “NHL All-Star Weekend”, “the Playoffs”, “the Stanley Cup Finals” and other moments captured during the season.

In order to obtain cards of the “Biography of a Season” set, collectors must exchange five wrappers of 2006-07 Upper Deck or Fleer hockey products to receive each card. Wrappers can be redeemed at participating US and Canadian hobby stores. Wrappers from the following hockey products are applicable: Victory, Ultra, Flair Showcase, Be A Player Portraits, Power Play, Fleer, Artifacts, Upper Deck Series 1, Mini Jersey Collection, Black Diamond, MVP, Trilogy, and SPx.

The program will begin on November 10 and the selected cards will be available on the 1st and 15th of each following month through the beginning of June, making them available for collectors on a bi-weekly basis. Cards will be sent to hobby distributors and Upper Deck direct accounts. Quantities will be determined by sales history of NHL product for each store. Hobby shops will distribute directly to the collector upon redemption of the appropriate wrappers.

© Ryan Cracknell, Trader Crack's; October 19, 2006.

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