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Upper
Deck Announces New Redemption Process
And now maybe more collectors will get what they were
promised.
When
you're at the bottom, there's no way to go but up. That said, Upper
Deck has announced a new redemption process that brings hobby stores
into the mix.
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200 hobby stores were selected to represent the company and serve as redemption centers. Collectors will be able to register their redemption cards through these shops and receive some expedited service on their fulfillment. Upper Deck has provided these shops with special promo cards of Sidney Crosby and Alexander Ovechkin to use with customers who choose to redeem their cards through these centers. These centers will be shipped recently returned redemption cards before any other customer in most cases.
Upper Deck has built a special interface for shops to monitor the status on customer’s redemptions and to note customer contact information for each card. Once cards are received by the hobby shop owners, they will contact the customer and invite them in to pick the redeemed item up.
Additionally, Upper Deck is no longer taking mail in redemptions. Customers can either redeem their redemption cards on-line, have them entered through a Preferred Redemption Center or register their redemptions by calling (800) 873-7332.
© Ryan Cracknell, Trader Crack's; September 21, 2006.